Adjustments are being made to old models, which are quickly losing relevance, with poker affiliates joining operators in moving away from outdated rakeback-only worldviews and sports betting affiliates acknowledging the role of mobile. Mobile has grown so signi?cantly that it now warrants its own sub-section within
this feature (see p50), as we highlight 10 mobile-focused affiliates already beginning to make waves. As well as these new additions, it is clear to see that existing affiliates are beginning to embrace the channel alongside their core online portals. Elsewhere there is the always-relevant subject of regulation, with some affiliates ?nding it harder to ignore dot.country
markets and to adjust to the changing landscape. Europe is the focus right now, but with PokerTrip Enterprises securing the ?rst Nevada affiliate licence, we could see more looking towards the United States as the year goes on. The environment is challenging, but as ever those prepared to rise to the task can continue to ?nd success.
BIN GO
SCOTT LOGAN
CEO | BINGOPORT
eGaming Review (eGR): What have been the most signi?cant developments for Bingoport over the past 12 months? Scott Logan (SL): The most signi?cant development in our business over the past 12 months isn’t actually a development as such. It’s that we’ve been able to ride the Google algorithm changes and come out in a better position than before the Panda and Penguin updates. This was signi?cant for us, because it showed that our approach of always being as white hat as possible paid dividends. While we’ve been developing our comparison products (such as Bingoport.co.uk) constantly, it’s been the developments that have gone into user engagements and repeat visitors that are paying dividends. eGR: The crossover between affiliates and operators seems to be more common in bingo than other verticals – why do you think this is? SL: There are four reasons in my view: the low cost of entry if it’s a proven affiliate with decent traffic; the ability to use the affiliate traffic and databases to quickly 6V?BG&ff?2F?F?W6R6?FW3?F?R??r?V?F?G?&WV?&V?V?G2?b&??v?6?FRv?V?6??&VBF???W#??B?????&??v???W'>( ?&?V?6?G?F?G'??Wr6?FW26??7F?F??Tu#???R?V?6?VB??W"??'7Bf6V&????7B?V"( 2F???R6VR??&RVv??rff??FW2F???rGf?FvR?b6?6???VF???F??2???W#?4âF?W&R&R6??R?'WB??^( ?fR&V??v?BF?V?FW'7F?B??r6?6???VF?6?v?&?v?F???W"'W6??W72?"?B6?6?7B??B?b???W?fW'?V?6??f?"fW'?6???&W7V?G2?2F?Rv??v?R6??vW2?fR?V?VB???&R?B??&Rff??FW2&RGW&???rF?'W???rG&ff?2?WG&?v?B?v??6??2'B?bF?Rf6V&???7G&FVw??6??R?fRF??R?B&WGFW"F???F?W'2?Tu#?v?B??'GV??F?W2F?W2??&??R?ffW"F?Vv??rff??FW2?B?2F?W&R??F???r7F???r??&Rg&??F???rGf?FvR?bF?R6???V??4âF?W&R&R6?V?F?W72??'GV??F?W2????&??R&?v?B??r????Vv??rff??FW2&RF???rGf?FvR?b??&??R?&VG???F??Vv?F?W&R&R6??R6???V?vW2v?V??B6??W2F?F?RFV6?????w?????ff??FW2????B??&??R26???"FV6?????w?F?F?RvV"v?V??B6??W2F?7V?&??r??W'2( 2'WBF?R&V?G??2F?B?N( ?2v???R?Wr&??v?Rv?F???W'2??????rf?"F?ffW&V?BF???w2?V?&&???r??F?ffW&V?BW6W"??W&?W?2?B7V?F??r???W???F?ffW&V?Bv?F????F?V?"FW6?F???Bv???F?R6??RF??RF?vWB?B&?v?B?'WB????bF?R6????W2F?Bv?B??V&?&R?&VG?6VV??rF?R&V?^??G2?wwr?Vw&?v???R?6???C??