POWER 50 AFFILIATES FEATURE
012 was the year that Google algorithm changes (attacking thin content and alleged link abusers) and European cookie legislation threatened to derail growth in the egaming affiliate world in 2012. However, as we move into 2013 the industry is beginning to convince us that it has ridden the storm and is poised to push things forward.
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Rather than providing content for content’s sake, affiliates have wised up to the need for this aspect of their offering to be stronger than ever before, and it is thanks to this and other adjustments that recent research from PricewaterhouseCoopers has shown the industry to be booming, with the performance of the affiliates included
in this year’s list being testament to that fact. That is not to say there have not been challenges. BingoPort’s Scott Logan cites his company’s ability to ride the latest Google algorithm changes as the most signi?cant development of the last year (see p40), thus demonstrating the value of affiliates’ reactions to such changes.
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