eGaming Review August 2013 | Page 9

FREDDIE FOR ACTION Former England cricketer and two-time Ashes winner Andrew ‘Freddie’ Flintoff, William Hill’s newest official sporting ambassador. A PASSAGE TO INDIA GEORGE OBORNE MANAGING DIRECTOR, INDIABET MONTH QUOTE OF THE MONTH “If you just innovate in one area it’s like having a very strong leg or arm but overall the body doesn’t carry it” – Paddy Power’s head of gaming Isaac Ward Read cover story on p36 The most read opinion piece on the eGR website this month was George Oborne’s insightful look at the route to a regulated gambling market in India Sports betting is a hot topic in India right now. Proper regulation might seem the obvious answer but a number of hurdles face the pro-gambling lobby in the country. First, politics in India make regulatory change over controversial issues very difficult. A feature of the Indian political system is the coalition government (overall majorities are very rare). This means that new policies are rarely made on controversial subjects and there is a tendency towards conservatism when it comes to these matters. The government in Goa is currently backtracking on its progressive gambling policies and it would be a big risk for any political ?gure to come out in favour of gambling at present. Ironically, the very culture of gambling in India at the moment repr ?????????????????????????????????????????????????????????%????????????????????????????%??????????????????()?????????????????????????????????????????????????????????????????????????????????????????????????? ?????????????????????????????????????????????????????????????????????????????????5????????????????????????????????????????????????????((?%?????????????????????????????????????????????????????????????????????????)?????????????????????????????????Q???????????????????????q??????????t???????????????????????q????????????t????????????????????????????????????????????????????????]????q??????????t????????????????????????????????q????????????t???????????????q??????????t??????????????????????????Q????????????????????????????????????()????????????????????????????????????????????????????????????????????????????????????????????????????????????%??????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????%??????=?????????????????%????????????????????????????????????????????????????????????????????????????????????%??????????????????????????????????????????????????????????????????????????????????????????????????????????%?????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????!?????????????????????????%?????????????????????????????????????????????????????????????????????????????????????????????????????????????????????%?????????????????????????????????????????????()=8?5QQI% ,)