EFSC Marketing and Communications Style Guide November 2022 | Page 4

Review Process

Review Process

You are encouraged to view the Office of Collegewide Communications as your in-house public relations and marketing firm . Working in partnership with Collegewide Printing & Graphic Services , the Communications team aims to help you create the most professional pieces possible , to both your benefit and the College ’ s . Combined , their expertise includes writing , marketing , advertising , web development , social media , and public relations .
The Office of Collegewide Communications , along with the Executive Team , is responsible for final review and approval on the copy , design , and graphic content of the following items :
• Publications used for recruiting and admitting students
• Print materials , such as posters , brochures , campus flyers , and signs – especially those for major events in which the general public and / or community leaders are target audiences
• Surveys
• Display advertisements including those in which the College ’ s name or affiliation is used in conjunction with any commercial venture , as well as ads that appear to convey endorsement
• Custom-screened T-shirts
• Promotional / specialty items
• Signage for buildings or vehicles ( in coordination with the appropriate departments )
• Business materials , such as letterhead , envelopes , business cards , note cards , stationery , and email signatures
• Video productions for student recruitment , marketing , and advertising
• Digital publications , such as blogs , newsletters , and marketing emails
• Web pages , calendar events , and social media accounts
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