Introduction
Introduction
This Style Guide defines standards for the visual identity of Eastern Florida State College, its athletic programs, and its direct support organizations. These include criteria for the creation of digital and print materials, official publication protocols, procedures for logo usage, and general rules governing style.
This guide applies to all visual communications that represent the College externally and internally including materials paid for in part or in whole by College funds, by public and private grants, and by funds given to the College through the EFSC Foundation.
While communications do not need to look exactly alike, they must follow certain branding rules and incorporate critical identifying icons in specific ways to present a professional, organized, and consistent look.
We are counting on all members of the EFSC community to serve as brand ambassadors, recognizing that this consistency is crucial to the visual representation of our brand.
Although we have four physical campuses and an online component, we are one institution. Connecting with the community and strengthening our brand as a professional, high-caliber institution of higher learning is of the utmost importance.
Whether a brochure, flyer, poster, sign, newsletter, web page, T-shirt, email, or social media post, communications should be consistent and easily identifiable as Eastern Florida State College. These guidelines will help ensure that all messages – and Eastern Florida’ s image – are presented with the appropriate branding.
Please contact the Office of Collegewide Communications if you require additional assistance or would like more information.
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