EFSC Marketing and Communications Style Guide November 2022 | Seite 4

Review Process

Review Process

You are encouraged to view the Office of Collegewide Communications as your in-house public relations and marketing firm. Working in partnership with Collegewide Printing & Graphic Services, the Communications team aims to help you create the most professional pieces possible, to both your benefit and the College’ s. Combined, their expertise includes writing, marketing, advertising, web development, social media, and public relations.
The Office of Collegewide Communications, along with the Executive Team, is responsible for final review and approval on the copy, design, and graphic content of the following items:
• Publications used for recruiting and admitting students
• Print materials, such as posters, brochures, campus flyers, and signs – especially those for major events in which the general public and / or community leaders are target audiences
• Surveys
• Display advertisements including those in which the College’ s name or affiliation is used in conjunction with any commercial venture, as well as ads that appear to convey endorsement
• Custom-screened T-shirts
• Promotional / specialty items
• Signage for buildings or vehicles( in coordination with the appropriate departments)
• Business materials, such as letterhead, envelopes, business cards, note cards, stationery, and email signatures
• Video productions for student recruitment, marketing, and advertising
• Digital publications, such as blogs, newsletters, and marketing emails
• Web pages, calendar events, and social media accounts
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