EFSC Marketing and Communications Style Guide November 2022 - Page 6

Branding Standards

Branding Standards

EFSC NAME
The official name of the institution is " Eastern Florida State College ." It may also be referred to as " Eastern Florida " or " EFSC ", but not " Eastern Florida State ." There are no periods between the letters when the initials are used .
EFSC LOGO USAGE
A College logo must appear prominently on all print and digital materials and promotional items . It must be reproduced from a high-resolution digital file in the College ’ s official colors , or in black ( for one-color publications ).
Under no circumstances may College logos be redrawn , reconfigured , or modified in any form . This includes stretching the logo to fit in a space , adding outlines to the image , changing colors , removing elements from the logo , adding additional images or text , etc .
Digital logo files may be obtained from the College ’ s Brand Standards web page or by reaching out to Collegewide Printing & Graphic Services . The Brand Standards web page , along with page four of this document , also include information and guidelines for when logo usage requires the prior approval of the Office of Collegewide Communications .
OFFICIAL LOGOS
Main Logo The EFSC house logo is the College ’ s official identifier . It is the visual symbol to represent the College and must be incorporated into all print and digital publications emanating from EFSC . The service mark symbol must be included with the logo .
Web Logos All standards for color and the usage of logos in print and electronic publications also apply to College-related web pages . Versions of the logo designed for the web are never to be used in printed materials .
For most online applications , the preferred logo is the version that uses the approved green and navy college colors over a white background . The version of the logo used over a black background is reserved for use only on the main College website , and may not be used elsewhere without prior permission from the Office of Collegewide Communications . Contact harwoodc @ easternflorida . edu for more info .
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