Introduction
This Style Guide defines standards for the visual identity of Eastern Florida State College , its athletic programs , and its direct support organizations . These include criteria for the creation of digital and print materials , official publication protocols , procedures for logo usage , and general rules governing style .
This guide applies to all visual communications that represent the College externally and internally including materials paid for in part or in whole by College funds , by public and private grants , and by funds given to the College through the EFSC Foundation .
While communications do not need to look exactly alike , they must follow certain branding rules and incorporate critical identifying icons in specific ways to present a professional , organized , and consistent look .
We are counting on all members of the EFSC community to serve as brand ambassadors , recognizing that this consistency is crucial to the visual representation of our brand .
Although we have four physical campuses and an online component , we are one institution . Connecting with the community and strengthening our brand as a professional , high-caliber institution of higher learning is of the utmost importance .
Whether a brochure , flyer , poster , sign , newsletter , web page , T-shirt , email , or social media post , communications should be consistent and easily identifiable as Eastern Florida State College . These guidelines will help ensure that all messages – and Eastern Florida ’ s image – are presented with the appropriate branding .
Please contact the Office of Collegewide Communications if you require additional assistance or would like more information .
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