Branding Standards
Branding Standards
EFSC NAME
The official name of the institution is " Eastern Florida State College." It may also be referred to as " Eastern Florida " or " EFSC ", but not " Eastern Florida State." There are no periods between the letters when the initials are used.
EFSC LOGO USAGE
A College logo must appear prominently on all print and digital materials and promotional items. It must be reproduced from a high-resolution digital file in the College’ s official colors, or in black( for one-color publications).
Under no circumstances may College logos be redrawn, reconfigured, or modified in any form. This includes stretching the logo to fit in a space, adding outlines to the image, changing colors, removing elements from the logo, adding additional images or text, etc.
Digital logo files may be obtained from the College’ s Brand Standards web page or by reaching out to Collegewide Printing & Graphic Services. The Brand Standards web page, along with page four of this document, also include information and guidelines for when logo usage requires the prior approval of the Office of Collegewide Communications.
OFFICIAL LOGOS
Main Logo The EFSC house logo is the College’ s official identifier. It is the visual symbol to represent the College and must be incorporated into all print and digital publications emanating from EFSC. The service mark symbol must be included with the logo.
Web Logos All standards for color and the usage of logos in print and electronic publications also apply to College-related web pages.
For most online applications, the preferred logo is the version that uses the approved green and navy college colors over a white background. In cases where the online background is dark, an approved all-white logo is available. Contact harwoodc @ easternflorida. edu for more info.
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