EFSC Marketing and Communications Style Guide November 2022 | Page 12

Photographs
GRAPHICS
target site linked to from this page. While we appreciate and encourage the thoughtful exchange of ideas, conversations will be monitored and comments may be deleted if threatening, inappropriate, offensive, or libelous language is used or if comments on a post veer off-topic from the original post. Any commercial offers may be removed from the site.
During the account setup process, the Office of Collegewide Communications will ensure that all graphics – including profile pictures and cover photos – comply with social media best practices and branding as outlined in the College’ s Social Media strategy.
When posting content as a College page, images, videos, and other graphics not specifically generated by EFSC, such as media retrieved from a search engine, are not to be used without express legal permission. Contact the Office of Collegewide Communications for assistance with obtaining an appropriate form of media.
HASHTAGS
When appropriate, users are encouraged to use one or more of the College’ s official hashtags. To make hashtags more accessible, always capitalize acronyms and the first letter of each word. This is also known as Pascal Case:
# WhereTitansRise # FutureEFSCTitan # EFSCGrad # ThisIsEFSC

Photographs

Photographs intended for public use in Eastern Florida State College advertising must portray the College’ s diversity and exhibit a reasonable representation of the EFSC community. A consent and release form must be completed by any person whose photo may be used for marketing or publicity purposes. Forms are available from and should be returned to the Office of Collegewide Communications when complete.
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