EFSC Marketing and Communications Style Guide November 2022 | Page 10

Voicemail
College Colors and Typography

Voicemail

Make the College brand part of your daily professionalism . A variation of the following statement is suggested when setting up your voicemail for work :
" Thank you for calling Eastern Florida State College . You ’ ve reached the desk of ( INSERT NAME ). Please leave a brief message with your name and phone number , and I will return your call as soon as possible . Thank you , and have a great day !"

College Colors and Typography

COLORS
The official colors of Eastern Florida State College are green and blue , with the exact colors specified using the Pantone Matching System ( PMS ). EFSC green is PMS 356 (# 007940 ), and EFSC blue is PMS 302 (# 003c5b ). These tones are designed for use on all printed materials , promotional items , athletic materials , and College service vehicles .
Eastern Florida ’ s approved website colors are as follows :
Page Background ( White ) Main Navy ( Official College Logo Color ) Dark Green ( Official College Logo Color ) Turquoise ( Calendar dates ) Tan Widgets Faded Green ( Used in backgrounds and Alert Box ) Secondary Blue ( Used in some boxes )
# ffffff # 003c5B # 007940 # 0391C9 # eeede8 # E7F1ED # 456a81
Colors listed that are not the main logo colors may be used as secondary colors in an online color scheme , with the EFSC Website Director involved in the approval process .
TYPOGRAPHY
Eastern Florida State College ’ s official type fonts in print items are Georgia Bold ( for headlines ) and Calibri ( for sub-headers and text ).
Google Source Sans Pro is the official EFSC website font . The appearance of fonts on the EFSC website is controlled by the site ’ s CSS ( Cascading Style Sheets ) and are not to be overridden at the source level without prior approval from the EFSC Web Manager .
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