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are of no difficulty for the participants to answer since it does not require in-depth thinking and does not require personal opinions to be given toward a study. 3. Based on a review of the literature Syafiq has developed a table (Table 1) that should help him to operationalize the variables of his conceptual model. Use this table to discuss the attribute ‗Information Quality‘ in terms of dimensions and elements. In other words, which dimensions of ‗Information Quality‘ has Syafiq found in the literature and how have these dimensions further been broken into elements by researchers who have investigated this issue in the past? According to the table that Syafiq had designed, all of his variables had been investigated by researchers in the past and are well defined. The definition of each and every variable under information quality is clear and should be easy for Syafiq‘s participants to understand. The survey questions in each variable are precise and clear, which should be beneficial for Syafiq‘s participants in the study. 4. Syafiq could decide to use the survey questions he has found in the literature as a basis for his questionnaire. Is it, in general, a good or a bad idea to use existing scales? Why? CASE STUDY, DATA COLLECTION ,INTERVIEWS AND 3 Existing scales can be convenient, but also Personally, I believe that it is a bad idea for Syafiq to use this existing scale as a basis for his questionnaire. There is an existing possibility that other researchers have also used this set of survey questions in their questionnaires and it would be redundant and the questions are less specific to what Syafiq wanted to gather information on. Although the survey questions are