You are sitting in Deborah Ferrer‘s office. After the customary small
talk, Deborah sits forward and states, ―I am very impressed with the
work that you have done as the strategic marketing manager. Since
John and I started this company in Boston, we have seen continuous
growth, but nothing like what we have seen since you started.
However, the housing market is really starting to impact our profits.
This last quarter‘s numbers were not looking good.‖
You reply, ―The crisis has really hit us hard. We have some stiff
competition, too, with the other brands creating retail knock-offs.‖
She counters, ―We‘ve had great success with your strategies in the
domestic markets, but we do need to think of a new approach and
strategy. I have complete faith in your abilities to take this company
exactly where it needs to go. I must say that we are really counting on
you, and I know that you will follow through.‖
―I will make sure that we do well. Do you have any new projects for
me?‖ you ask.
Deborah smiles and says, ―You know me well. I do have a new
project for you. I sent you an e-mail just before our meeting. I‘m
curious if expanding in a global market would be a good move for our
company. I would like you to look into this for me.‖
―Our team is definitely up for the challenge,‖ you say with
enthusiasm.
Deborah shakes hands with you warmly, and you make your way out
of the meeting. As you drive out of the parking garage, you think
about your success with the company. You cannot wait to get started.
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MKTG 355 Transformative
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