(Elsevier, 2015a). Journal articles should be submitted for
consideration through Elsevier‘s
online submission portal, the ―Elsevier Editorial System (EES)‖ or its
new system, ―EVISE‖
(Elsevier, 2015c). At present, the journal does not have any open calls
for papers. JOURNAL EXPLORATION LEADERSHIP
QUARTERLY 2
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FIN 419 MINI-CASE BioCom
FOR MORE CLASSES VISIT
tutorialoutlet
MINI-CASE BioCom, Inc.: Part 2, Evaluating a
New Product Line
This mini-case is available in MyFinanceLab.
BioCom, Inc. is weighing a proposal to manufacture and market a
fiber-optic
device that will continuously monitor blood pressure during
cardiovascular
surgery and other medical procedures in which precise, real-time
measurements are critical. The device will continuously transmit
information to a computer via a thin fiber-optic cable and display
measurements on several large monitors in view of operating room
personnel. It will also store the data and display it graphically for
review
during or after procedures. BioCom will market various versions of
the
device, but manufacture all of them in the same facility using the
same
equipment. The versions will have similar markups and cost
structures. If
management decides to bring this device to market, BioCom will stop
selling an earlier, less sophisticated version of the monitor. The
product that
BioCom will discontinue now contributes about $1,650,000 per year
to