Edition - 8 | Page 9

DESIGN AND MARKETING
through lidding film with barrier coating is marketed as ‘ Huhtamaki Push Tab paper .’ The thermoformable barrier and seal layer is also heat-sealable , which makes the paper blister packaging ’ s barrier properties comparable to classic blister packaging made of mono-PVC or aluminum . “ At the same time , we never lost sight of the sustainability aspect : both the base and lidding material can be be recycled ,” Sauer emphasizes .
z Sustainable eye-catcher at the point of sale
Blister meets Paper attracts attention at the point of sale – not only due of its sustainable material , but also because of its numerous design options . The paper blisters can be printed on both sides , while an embossed brand logo can be applied to the top . A Euro hole can be punched in the upper area of the blister , which saves large quantities of packaging material compared to conventional blisters in folding cartons . “ This offers many opportunities for a successful product presentation that emphasizes the environmental friendliness of the product . Manufacturers can also add Braille to the blisters or print a QR code for further information . The latter saves on the package insert and the cardboard outer packaging ,” Sauer explains . “ The result is a sophisticated all-round packaging concept for nutraceuticals that support customers in taking care of both their health and the environment .”
z The German Packaging Award
Syntegon ’ s TPU , in combination with BillerudKorsnäs ’ 3D-formable FibreForm paper , allows for fine embossing and tablet cup forming , while Huhtamaki ’ s sealable barrier coating provides the necessary product protection Image Syntegon
The German Packaging Institute dvi has been awarding the German Packaging Award since 1963 . The international competition is the most important European showcase of achievements in the packaging industry and is held annually under the patronage of the German Federal Minister for Economic Affairs and Energy . An independent jury evaluates the best innovations and solutions in a total of ten categories . Sustainability was one of this year ’ s focal points . z
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