DESIGN AND MARKETING
z pladis uses Sonoco ’ s EnviroCan range for its Mini Cheddars , Cheeselets
Sonoco ’ s fully recyclable EnviroCan with paperboard end
pladis , the global snack company behind the Mini Cheddars , Cheeselets , Cracker Crisps , and Twiglets brands , has been on a mission to substantially reduce its environmental impact by updating the packaging of various products to more ecological alternatives . This is part of the company ’ s sustainability agenda , which reflects its commitment to making all its packaging recyclable , reusable , or compostable by 2025 . Most recently , pladis has made steps forward to move toward more paper-based solutions – its Mini Cheddars and Cheeselets ranges now use Sonoco ’ s EnviroCan with paperboard end . Cracker Crisps and Mini Twiglets are also set to use EnviroCan later this year .
z Summer launch of pladis ’ Mini Cheddars and Cheeselets
“ Sonoco ’ s EnviroCan with paperboard end meets the recycling requirements of the UK , which is great for our brand and the consumer , who can have peace of mind when disposing of the packaging in household waste recycling bins ,” says Christopher Owen , marketing controller at pladis UK & I .
Owen continues , “ We are using this new , innovative product from Sonoco for the summer launch of our Mini Cheddars and Cheeselets caddies , helping our customers to tap into the ‘ big summer nights in ’ from the comfort of their own homes . In September , we ’ ll be utilizing EnviroCan for our customer ’ s favorite festive caddies , which include Mini Cheddars , Treeslets , and Twiglets .
“ We feel these occasions present the perfect opportunity to utilize Sonoco ’ s EnviroCan with paperboard end . The container is made with recycled , recyclable , and renewable paper fibers — making it a responsible choice from the beginning to the end of its lifecycle – perfect for what we ’ re looking to achieve as a brand , and it helps consumers make a more sustainable snack selection .”
Owen concludes , “ Moving to Sonoco ’ s EnviroCan solution is part of our wider mission to make our packaging easier to recycle . This is integral to our sustainability agenda , which illustrates our commitment to making our packaging more sustainable and is one of many great strides we ’ ve made in this area already .”
Philip Brown , UK Sales manager at Sonoco Consumer Products Europe says , “ We ’ ve been working with pladis for 13 years now , and we ’ re immensely proud to have provided them with various innovative packaging solutions for their immensely popular snack ranges .
“ We ’ re delighted that Sonoco ’ s EnviroCan with paperboard end , part of our EnviroSense product range , is helping pladis on their journey to make its packaging easier to recycle and fulfil the requirements of its sustainability agenda . We ’ re looking forward to helping them with their other ranges in the future .” pladis is one of the world ’ s snacking companies and home to beloved brands including McVitie ’ s and Ulker . pladis is also proud to distribute a range of Godiva chocolates exclusively for consumer-packaged goods channels around the world . pladis owns regional brands such as Jacob ’ s , go ahead !, Carr ’ s , Flipz , BN , Verkade , and many more , delighting consumers with products across the snacking category including sweet and savory biscuits , wafers , cake , chocolate , gum , and candy . Formed in 2016 with a promise to bring happiness to the world with every bite , pladis is the proud steward of more than 300 years ’ baking and confectionery heritage . The expertise of its more than 16,000-strong global workforce spans 25 factories in 11 countries . pladis ’ products are distributed to reach potentially 4 billion people across the world . All pladis ’ plastic wrappers in the UK and Ireland can be recycled through its partnership with TerraCycle . pladis Cheeselets can
pladis Twiglets can
10 Packaging South Asia 25 August 2021