AUTOMATION
z The balancing act – customization and profitability
Automation of packaging – to spread its magic
Pooja Patil
The packaging industry has seen a revolutionary transformation that was unimaginable a decade ago . Over the years , the industry has seen packaging goods in immeasurable sizes and varied shapes . There is no doubt that good packaging attracts customers . However , packaging should spread its magic by being interactive . It should tell something precise about the product inside and about the brand that manufactured it . The personalized connection between brand and consumer has been driving packing design for years .
Customization and individualization have always had an enormous share of the packaging industry . Traditional packaging companies have maintained profitability by generating products on a massive scale . The equation has long been a simple one – keep costs low by accepting only large volume orders .
Automation and robotics over the years have been instrumental in providing cutting-edge technology to packaging solutions . With the latest industrial revolution , packaging is expected to receive a fillip by building its networked value .
z Mass customization and personalized packaging
Today , with ever-changing consumer demands , there is a clear need for sustainability and cost-effective packaging machines . The major challenge for machine
Customers and OEMs can design and test their machines and workflows virtually using B & R hardware and software modules and by creating Digital Twins
42 Packaging South Asia 25 August 2021