DESIGN AND MARKETING
Haldiram ’ s new flavors of sweets and goodies pack . Photos PSA
The gift boxes of sweets and foods must resemble the packs of high-end articles like gold and diamond jewelry , fashionable gear , even electronic products and cables , and opulent writing equipment . There must be doors and windows that close magnetically – the possibility of an unboxing experience .
z Mixing metaphors and packaging materials and formats
The variety of sweets and chocolate brands increasingly mix flavors . At first , known for sweets but Haldirams are now famous for their own branded chocolates , bread , and cakes . New metaphors of sweets emerge from Haldiram , such as Chocolate Aam Papad Burfi and Moong Barfi in contemporary and elegant packs . As it crosses boundaries , Haldiram ’ s has a unique packaging style that combines the traditional cane baskets with the new boxes , jars and tins in boxes .
Similar to the variety of flavors and textures , the packaging mixes metaphors of design , materials , and formats – paper , board , monocartons , corrugated cartons , luxury boxes , tins , glass and plastic jars and baskets of wood and cane , and plastic films . Everything must be visible through a window of either flexible film or plastic .
Shops and outlets combine flavors , products , and formats where each gift pack resembles a house with several layers or floors to enhance the luxury quotient of the present . Haldiram ’ s , Bikanervala , Brijwasi , and other outlets are making their premium gifts with boxes in boxes – lightweight boxes , metal packaging , zip-lock packaging , corrugated carton packaging , and many more .
The see-through element is vital for selecting the gift and for its consumption – and , hopefully , its re-use . The box sometimes looks like a jewelry box or a house with a massive picture window . Or a jewelry case with clear boxes and compartments for the arrangement of each delicacy . All that is left are the ribbons , the chunnis with gold and silver , and the branded paper carry bag for the last few steps of complete ostentation . z
Distinctive red and black pouches for Orika ground spices . Plastic jars and bottles for whole spices and herbs . Photo PSA
5 October 2021 Packaging South Asia
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