DESIGN AND MARKETING
z Mixing metaphors , flavors and formats
Luxury Boxes play Voxes
Gift wrapping adds a lovely personal touch to the art of gift-giving , signaling to a special friend or loved one that you put your heart and soul into every step of the process . The wrapping of gifts adds value to the present — the better the wrapping , the better it attracts . The neatly wrapped gifts raise the expectation of the gift inside . Over the years , there has been an epic revolution in the industry of packaging . Gifts wrapped in paper , cloth and ribbons but now seen in colorful varieties and stylish luxury boxes .
Girish Anshul
Hy-Sill Manufacturing , the first American gift wrap manufacturer , was founded in 1903 by Eli Hyman and Morris Silverman . Wrapping presents wasn ’ t as simple back then as it is now . Because selfadhesive tape wasn ’ t produced until 1930 , early gift wrappers had to rely on string and sealing wax to keep wrapped parcels intact .
One of the essential Indian fests of the year , Diwali celebrates a togetherness of joy and love , marked by the victory of good over evil . But this is mostly forgotten . Indians now gravitate towards their roots and celebrate the festival with loved ones by exchanging gifts . Gift-giving to friends and relatives or dear ones on their birthdays , marriage , and other functions have become a significant trend , as in many cultures .
Gifting trends during Diwali bring a drastic change in the packaging system . Everybody has to do premium packaging to attract the customer . As the holiday approaches , the market will be decked in festive hues . Edible products , a staple of Indian festivals , are trending . Sweets packaging , chocolate packaging , dry fruit packaging , and many more will be in fancier combinations of luxury boxes .
Haldiram ’ s fancier combination of luxury boxes for sweets and savories . Photo PSA
6 Packaging South Asia 5 October 2021