ECONOMIC DEVELOPMENT QUARTERLY
•
•
•
Developing and maintaining the MTNS MADE
website; a content-rich website and directory
which local creative professionals can register
their creative business for free – membership
has grown to over 630 in 2019.
Providing a set of tools for members that they
can use to leverage the trademarked brand for
their own business: eg downloadable logo and
guidelines for its use.
The MTNS MADE Broadsheet; an annual
printed publication with over 5,000 copies
strategically delivered within and beyond the
Blue Mountains region.
• Hosting the MTNS MADE showcase of local
artisans for local buyers.
• Developing and administering a creative
industries Facebook group for people who live
and/or work within the Blue Mountains region.
• Monthly email newsletter to over audience of
over 1,800 in broader community, and targeted
‘Members Only’ News to creatives listed on the
website.
• Local volunteer organisations engaging with
MTNS MADE and working to evolve their
organisations to become more professional.
• MTNS MADE database considered by the
broader business community as the go-to
point for sending a ‘call out’ for services and
collaboration.
• The MTNS MADE reach beyond the Blue
Mountains has attracted creative professionals to
the Blue Mountains to live and work in the LGA.
• Scenic World has now established an annual
Makers Market exclusively showcasing MTNS
MADE makers.
• Over $450,000 worth of products using the
MTNS MADE logo have been sold (based on
data from four stores willing to share data over
24 months).
IMPACTS OF MTNS MADE
The benefits of the MTNS MADE Creative
Industries Cluster and campaign include but are
not limited to:
• Increased collaboration between local creative
community members, particularly the film
industry and artisans/makers.
• On average 1,800 unique (new) visitors to the
MTNS MADE online directory per month; over
70% based in Sydney.
• In the 18/19 Financial Year (FY) 19,585 actions
were taken via MTNS MADE directory to
engage with Blue Mountains creatives (click to
website, email, call, social media).
• Connecting the creative community through
initiatives such as the monthly ‘MTNS MADE
Salon’ networking events (over 300 attend form
work relationships annually).
• Invitations for MTNS MADE members to
participate in events under the MTNS MADE
banner due to their association with the brand
eg. ‘The Other Art Fair’, ‘Hawkesbury Art Fair’.
A CASE STUDY: PORTLAND MADE
Throughout the course of the EDA Study Tour
in 2019, the opportunity to take a closer look at
Portland Made, USA was presented.
Portland Made is a private, place-based marketing
campaign and artisanal business development
organisation based in Portland, Oregon, USA.
Founded by Kelley Roy (founder of ADX) and then
sold on, Portland Made has been operating for 3
years as a business, that in its mission, runs similar
to a not for profit. Portland Made’s mission is to
support and promote makers of the city of Portland
to thrive, grow and connect with each other. They
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