ECONOMIC DEVELOPMENT QUARTERLY
FINALIST
The Regional Industry
Sector Employment
program (RISE) is a
collaborative employment
model designed to tackle
youth unemployment,
place-based
disadvantage and a
shortage of apprentices
entering the local
construction sector.
CITY OF KALGOORLIE-BOULDER
Dig a Little Deeper – Discover the real Kalgoorlie-
Boulder
Across Australia, Kalgoorlie-Boulder is renowned as
a Wild West mining town with a work-hard, play-
harder mentality. Challenged with a decreasing
population and increasing fly-in-fly-out workforces, it
was evident that Kalgoorlie-Boulder’s image needed
a serious overhaul.
The campaign to flip these negative perceptions
encouraged audiences to “Dig a little Deeper”.
Delivered over multiple local and state-wide media
platforms, the campaign has achieved over 1.4
million engagements, built a strong regional brand
and repositioned Kalgoorlie-Boulder as a modern,
dynamic and sophisticated regional centre – the
ideal location to live, work and invest.
RISE is led by the City of Greater Geelong and
supported by local employment solutions provider,
Gforce Community Fund. The RISE program
prepares and supports work-ready employees who
can be matched with local construction industry
apprenticeships.
Through its responsive
design, RISE is meeting the
specific needs of
participants and the
construction industry and is
fast becoming a key solution
to develop and connect
apprentices with the local
construction sector.
www.ckb.wa.gov.au/
www.ckb.wa.gov.au/In-My-Community/Dig-a-
Little-Deeper
COMMUNITY COLLABORATION
IN ECONOMIC DEVELOPMENT
This award recognises economic development
with community at its centre. The finalists all
demonstrated extensive cross-community
collaboration and community building efforts.
This award recognises people orientated and place
orientated programs, initiatives and events that
mobilise a community.
WINNER
CITY OF GREATER GEELONG
Regional Industry Sector Employment program
(RISE)
www.geelongaustralia.com.au/
www.geelongaustralia.com.au/business/sectors/
article/item/8d5c7c532182c14.aspx
FINALIST
SUNSHINE COAST COUNCIL
The Sunshine Coast Regional Innovation Program
SCRIPT
The Sunshine Coast Regional Innovation Program
(SCRIPT) is a unique collaboration of entrepreneurs,
businesses, government stakeholders and the
community to grow innovation and business capacity
in the region.
SCRIPT is a $1 million co-funded partnership which
invests in collaborative activities that build capacity
in businesses, showcase excellence, incubate and
accelerate new solutions and support entrepreneurs
and innovators to turn their ideas into commercial
reality. Now in its third year, it has contributed to the
48% growth and increase in quality of the Sunshine
Coast innovation and entrepreneurship ecosystem.
www.sunshinecoast.qld.gov.au/
www.digitalsunshinecoast.com.au/
VOL.12 NO.3 2019 | 19