eCREATIVE
one's body, but what is also emerging is
a defiance about fitting into society’s
current unrealistic standards of beauty,” she
noted.
“People are asking 'Why am I am not
considered OK?’ and 'Where are the models
that reflect more of the women who look like
me rather than some over retouched image
that's entirely unrelatable?' Clearly the
consumer is getting tired of feeling badly
due to so many campaigns against being
pigeon holed into accepting one ideal of
beauty. It’s beautiful to hear people take a
stand for themselves. I see it as an act of
self care and preservation.”
#BodyBeaUtiful is EMME’s call-to-action to
have us all take a moment to think about
what our bodies want to say to the world; to
become more accepting, appreciative, and
more in harmony with the bodies we were
born with, instead of continuing to live with
habitual body dissatisfaction that causes
pain, discord, and debilitating low
self esteem.
In January 2016, EMME moved the
11
#BodyBeaUtiful movement to social
media—Twitter, Facebook, Instagram,
and other online platforms— to share
personal stories using photos, videos,
and answers to the question: What does
your body want to say to the world? If
people know they are not alone in their
feelings, EMME noted, "hopefully they
might begin to fully thrive in their bodies
instead of wasting another minute
feeling ashamed, less than, and not able
to achieve their life's desires.”
What started out as a meaningful
summer social media project for
EMME’s interns has blossomed into a
vehicle for communicating about a
subject that affects every age, every
demographic, and every gender. “It’s
going be cool to see what the rest of the
world wants to say about their bodies,”
said EMME.
Answers to those questions and other
comments from the #BodyBeaUtiful
movement are being compiled
here. https://www.facebook.com/
groups/BodyBeaUtifulwithEMME/ during
the 6-month social media awareness