eCREATIVE
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According to Business Insider, plus-sizes
account for 67 percent of the American
population. A survey of more than 5,000 U.S.
women by online retailer ModCloth found
that 57% of U.S. women wear at least some
clothing in sizes 16 and above.
“Full-figured women are urban, they’re rocker
chicks, they’re conservative, preppy, frilly,
feminine, and sexy – all these different
personalities and more,” said EMME. “But
we still don’t have much representation in
the marketplace.”
In August 2015, EMME and her interns from
Fordham, Syracuse, and Columbia
Universities hit the streets of New York City
to launch her #BodyBeaUtiful campaign,
challenging everyday people to answer
questions, like, “What does your body
want to say to the world? ” and “How
would your life be different if you fully
loved your body?” The goal is to shed
light on how negative body image
affects the quality of our lives. The
project wants to engage as many people
as possible and create awareness of the
depth, severity, and urgency of body
dissatisfaction that often lead to eating
disorders and, in some cases, suicide.
EMME believes that millennials and
other younger people have much less
rigid stereotypes about body image and
diversity than Baby Boomers and older
generations.
“There’s a lot of emotion (and money
being made) in our society today around