Eco-Rom Ambalaje Magazine No.11, February - April 2014 | Page 5
ecofocus
“Ecollect is a beautiful initiative that appeared at the right time and in the right
place. ﬔe cardboard boxes made available to every office in an accessible format for any space, no matter its size, urge
people to take part in this activity for protection and care of the environment that
surrounds us and enchants us. Getting involved in environmental protection is not
difficult if you really want to. Recycling can
comprise more than just paper, this is the
beginning and we set our goals ever
higher. Linde Gaz Romania will continue
to implement the ECOLLECT project in all
its offices.”
Minodora Iacob
Environment manager - linde Gaz romania
“ﬔe Ecollect cardboard boxes got to our
offices unnoticed. We put them together
faster and easier than you put together an
Ikea cabinet and as soon as they were
ready, those ‘things’ drew in some quasiecologists who were eager to ‘do the right
thing.’ In our experience, if you give people everything they need to do a good
deed, they will do it. So we think that it’s
totally worth making that phone call to get
Ecollect to your office and end up with a
complete set of good deed boxes – without having to pay anything.”
Alexandra Mihalache
headvertising agency
“Each and every one of us, as a representative of our community, has the power
and obligation to influence how our own
city or living area is being turned green, so
that we can leave our children an environment that is favorable to healthy living. ﬔe
solution is quite accessible for everyone
and consists of the separate collection of
waste, starting from our office, the place
where we spend most of our day. Storing
waste in special containers and locations
made available by Eco-Rom Ambalaje is
quite a pioneering solution in the field,
proving to be highly efficient and an example worthy to be followed.”
Dana Simion
human resources specialist
dumava semnalizare s.r.l.
“We Ecollect! What about you? As a BTL
agency, atypical projects and truly creative works are what please us the most,
not to mention being the messiest ones.
We use very diverse materials: from various cardboard patterns to more unusual
materials, plastic, glass, metal, fabric. So
what to do when your office is taken over
by hundreds of bits and pieces of recycled
plastic? How do you reach when you witness the invasion of paper waste in horror? How to turn a blind eye to the
disaster caused by adhesive tape leovers? Because we really like what we’re
doing and because we are, and we have
to admit this, perfectionists, the finishing
touches to a special/atypical project are
not le for the actual manufacturing
stage, which means that our office turns
into a real battlefield. Well, since we
needed an ally, we are now extremely
happy to be able to say that Point Max
was among the very first supporters of the
Ecollect project – recycling at the office.
ﬔis isn’t a trick, you just have to want to
do it and be concerned with separate collection, the rest is handled by the guys
(and girls) in the program. Everything is
very easy – it doesn’t take longer than 10
minutes to get into the program and place
your first order, then you receive the containers (and these containers, we hate to
admit, make us really jealous because
they look so cool), which are color coded
based on what kind of waste you collect
(easy to understand for all… users), and
then you just start collecting. Aer you’ve
filled them up, you just have to click on
the waste pickup order and, just like that,
they’re out of the way and you can start
all over again. So Point Max can only applaud the Eco-Rom Ambalaje initiative
and wish it to have as many users as possible! Do you have an Ecollect account?”
Adina Călin
Key account - Point max agency
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Pages by marius Brînzea, marketing manager