Eco-Rom Ambalaje Magazine Issue No.9 August - October 2013 | Page 3

ecovoice

educational weekends o?ered by
eco-rom ambalaje and real Hypermarket
Eco-Rom Ambalaje and
Real Hypermarket have
o?ered Bucharest residents
who were out shopping an
original educational
experience in the area of
packaging waste separation
and recycling.

E

very weekend in July, Real
Hypermarket, with the logistic and
informational support of Eco-Rom
Ambalaje, has invited customers and their
children into the Green Laboratory of
Recycling, to learn about separate
collection. ?e caravan reached real,Hypermarkets at Vitan, Pallady, Berceni
and Cotroceni.
At the Green Laboratory of Recycling,
children were o?ered an exciting
multimedia experience: they took part in a
tablet team game, watched a 3D
animation about separate collection and
attended a separate collection
demonstration through the Magic Cube, a
designated area that recycled and
transformed packaging waste into new
and attractive products. At the end of the
“expedition,” everyone had become a
special agent of packaging waste separate
collection.
During those four weekends, over 500
families learned about separate collection
of waste in an attractive and interactive

manner. ?e campaign was also
organized online, since both real,Hypermarket and Eco-Rom Ambalaje
organized various contests on their
Facebook pages, on topics related to
separate collection and to the Green
Laboratory of Recycling visit.
?is partnership has proven to be a
successful model for extending real,Hypermarket’s responsibility for packaging
and its recyclability to consumers as well.
Due to its positive impact, the project
initiated by Eco-Rom Ambalaje together
with real,- Hypermarket and Real Gallery

will be organized in other places around
the country as well.
Eco-Rom Ambalaje has launched the
educational program “Green Laboratory of
Recycling” in October 2012. ?e project
was held during two school terms:
October-December 2012 and FebruaryJune 2013.
?e Green Laboratory of Recycling
educational program is part of the EcoRom Ambalaje’s long-term initiative to
increase public responsibility for the
environment and will continue throughout
the 2013-2014 school year.

?e innovative project
Green Laboratory of
Recycling won the Golden
Award for Excellence at
the European CSR
Awards, Small and
Medium Enterprises
category, and the Silver
Stevie Award at a
prestigious
communication
competition, the
International Business
Awards.
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Page by Lorita constantinescu, Public relations and communication manager