eBay: A Comprehensive How-To Guide for Omni-Channel SMBs eBay How-To-Guide | Page 3

After reading this you’ll be prepared to:
• Understand and leverage the eBay marketplace culture and cus-
tomers.
• Understand which eBay seller segment your business fits into, and
how that seller segment could affect your development and plan-
ning.
• Appreciate the challenges of integrating eBay with your existing
systems.
• Adapt to changes to eBay’s seller rating standards and what this
means for sellers.

This guide carries the full weight of VL’s 20+ years of experi-
ence with omni-channel data integration. VL offers tailored services to
a variety of sellers who use eBay, optimizing their sales through strate-
gic cloud-hosted solutions.

More often than not, a good deal of useful buyer data is lost
in translation between various technology interfaces when back-end
systems are not integrated properly. eBay’s new seller standards ad-
dress this directly by penalizing sellers who repeatedly have data er-
rors resulting in poor customer service. (For more detail, see eBay
PowerSellers.)
virtuallogistics.ca
3