eBay: A Comprehensive How-To Guide for Omni-Channel SMBs eBay How-To-Guide | Página 2

Overview This eBook is designed to serve as an overview of the eBay marketplace while acting as a guide for businesses looking to leverage eBay to their advantage over the long term. In this guide, Virtual Logistics Inc. (VL) will provide a high level brief of eBay, examine the February 2016 seller changes, explain the various categories of sellers on eBay, and address the technical chal- lenges around selling through the eBay marketplace. Our goal is to better inform you on how to best use eBay’s various levels to their full extent and encourage you to think beyond the bounds of eBay for your business, towards the broader context of your entire omni-channel presence. 2