2.4 / SOCIAL MEDIA PRESENCE
Most successful post had
271,505
followers
52,000
579,844
views
views on 2014
campaign images
Blue Sky Phone App
14,000,000
#EarthHour discussions
on Sina Weibo in March
Created by WWF-China
& OgilvyOneBeijing
App allows users to turn their iPhone
images that contain polluted grey
skies into clear blue skies with the
swipe of a finger
Images shareable to WeChat &
Sina Weibo
50,000,000
interactions about
Earth Hour on QQ
38