EAL Adult Learning Course Guide 2018/19 | Page 22

INFORMATION
PROFESSIONAL QUALIFICATIONS AND TRAINING COURSES
ESOL , ENGLISH AND MATHS
FAMILY LEARNING
Professional Qualifications and Training
Social media marketing - beginners
This course will give you the ins and outs of using social media to market your business or your personal brand . Do you want to make an impact in your field of work ? Are you self-employed , or thinking of starting or developing your own business ? Find out how to market yourself , your work , your products and your services and to keep yourself and your clients safe in the rapidly changing world of GDPR and maturing attitudes to social media including Twitter , Facebook , Instagram , YouTube and LinkedIn . Learn how to make the most of the platforms and combine them with your website , messaging and email marketing .
Term
Start date
Day
Time
Wks
Venue
Course code
Fee
Reduced
fee
1 03-Oct-18 Wed 17:15-18:45 5
Acton Library & Everyone Active Acton
ALIB1009WE £ 44 £ 33
Social media marketing - intermediate level
This course will look at the range of techniques for growing a presence on social media platforms to support your business or your brand as well as the clients , suppliers and fellow professionals you connect with via the internet . The course will also cover practical elements about connecting your website , your messaging and email marketing solutions with your chosen range of social media platforms . It will also look at ways of staying compliant with GDPR requirements and staying on top of the workload involved in creating social media content and measuring its impact .
Term
Start date
Day
Time
Wks
Venue
Course code
Fee
Reduced
fee
2 23-Jan-19 Wed 17:15-18:45 5
Acton Library & Everyone Active Acton
ALIB2006WE £ 44 £ 33
Social media marketing - advanced level
With the marketing concepts and practical building blocks for your social media presence in place , this course will look at a variety of marketing campaign approaches to building your brand , launching products or services , generating and managing sales , maintaining marketing hygiene and pivoting your business in adversity or for opportunity . It will explore both traditional approaches to marketing reworked for the interactivity of social media and how to engage in viral marketing to test and exploit new opportunities and evolve new business models . It will also address the new landscape introduced by GDPR .
Term
Start date
Day
Time
Wks
Venue
Course code
Fee
Reduced
fee
3 01-May-19 Wed 17:15-18:45 5
Acton Library & Everyone Active Acton
ALIB3003WE £ 44 £ 33
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