E- Magazine November 2016 XVIII | Page 55

FACE TO FACE It’s time for Transformation, lest it may be too late! B.S.Rao, Vice President, CtrlS Datacenters Ltd T he adoption of technology at most business organizations was top-down, mostly driven by the management. To ensure that the best of technologies were deployed, the Indian businesses sought external intervention from consultants and System Integrators who could not only source and supply hardware, but also install the software, networking equipment, security tools, integrate the software applications and manage them to ensure they work seamlessly without disruption. This led to the System Integration boom in India. Cloud and the Era of Digital Computing IT spends, integrated BYOD, adopt new technologies, foster innovation, manage risk and compliance while balancing resource efficiency and optimization. The mind of the CIO/Head-IT is like an engine which never stops, his/her role is key to the organizations performance. Lastly, A 3V Model to grow mindshare, market share and revenues and they are System Integrators should stop Velocity (Faster Deployment), Variety worrying about losing control over the (IaaS, SaaS, PaaS, DRaaS, STaaS etc) and hardware and software deployed in their Volume (Large customers on subscription customer environment, besides it is time model) . This new business model shall to Cannibalize the on-premise business, ensure smooth and successful transition 11/17/2016 Fwd: make in one page in S.I. story - [email protected] - Varindia.com else the cash flow implications technology System Mail Integrator to a Technology adoption from Capex to Opex could Hence, CIOs always make prudent Integrator accompanied by enhanced render them non-existent! decisions and are extremely cautious market share, revenue growth and profits. in making the choice of a technology. With India’s $1.2 billion cloud market In fact, over forty percent of the System Capturing the mind and positing the beckoning System Integrators (with the Integrators are likely to be victims of the services in his/her mind is key to winning new DNA), they are surely on the right cloud phenomenon if they do not act over the customer and monetizing the path to success! n More MailThey ought to closely watch same. right-away. watch the vital signs in the Indian Industry. the vital signs in the Indian Industry. COMPOSE The new portfolio of services are aimed at eliminating the pain points of today Inbox (30) CIOs and simultaneously, the business model transformation is aimed at aligning Starred with new customer segments, highlighting Important the value proposition, new approach to Sent Mail selling. For example, consultative selling (4) solving approach can with aDrafts problem work magic, Circles especially when the sales person is technically well equipped to engage Misc the C-Level executives. This leads Priority dialogue translating to an to a meaningful opportunity and eventually to a successful VARINDIA (1) sale. More The role of the Head-IT/CIO is quite complex, and has a compelling need to align people... IT withSearch the business strategy, optimize Anil Adopt the New Service (Portfolio) Mix It is vital that System Integrators shed the (Old) Skin and adopt the new service portfolio in line with the needs of businesses/CIOs. Current (Old Portfolio) Hardware Equipment Storage Equipment Networking and Security Equipment Software (Licensing based) Field Support Infrastructure Management Other Limited SLAs Restricted, Basic Processes New Portfolio IaaS SaaS Managed Services, RIMS Cloud Integration IoT, 3D Printing etc Stringent SLAs ITIL, PMP, CoBIT based processes The new portfolio of services are aimed at eliminating the pain points of www.varindia.com November 2016 55 today CIOs and simultaneously, the business model transformation is aimed