Dubnation
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For instance, Kraft Foods and Safeway had a stereotypical vendor type relationship until a supply-chain director was able to manipulate the situation that proved beneficial to both parties. By channeling untapped potential within the supply chain of the two companies, they were able to collaborate and create new programs.
4. Hurdler
This individual knows that the path towards innovation is littered with obstacles and develops and knack for overcoming or out thinking those roadblocks. Problem solvers think outside the box towards revolutionary ideas or solutions that are not always obvious. Overcoming problems in the workplace can lead to new ideas and programs through innovation. Howver, simple solutions that are not always obvious can prove to be benficial using this technique. By out thinking the competition, hurdlers have an advantage with creativity and how they tackle and address these dilemas.
3. Cross-Polinator
Cross-Polinators explore other industries and cultures, then translates those findings and revelations to fit the needs and objetives of that specific company. By keeping an open mind to your surroundings, it increases the potential for creativity and thought. Analyzing your enviorment creates opportunites. For example, Starbucks corporation has expanded their brand worldwide into a global brand identity. However, they make efforts to adjust to the culture of the target markets accordingly. China, for instance, largerly drinks tea and is slowly being introudced into the coffee market. Starbucks must appeal to that target market by offering different variations and products to meet their needs from a cultural and consumer aspect.
2. Experiment
People who experiment are constantly implementing new ideas and strategies. They operate on a trial and error basis while learning from their mistakes. How effective are these strategies and concepts from a marketing standpoint? They continually take information from their enviornment and apply it to marketing situations. Trial and error creates a level of potential and allows companies and inviduals to show a creative and revolutionary style of thought through implemntation.
1. Anthropology
The Anthropologist delivers a new learning and perspective to a company by recognizing the physical and emotional relationship consumers have with products and services. Marketers are able to study the consumer’s enviornment while critiquing their marketing strategies to fit consumer’s needs. For example, in 1985 Coca Cola introduced “ New Coke”. The company introduced a newly revamped recipe that drastically altered the taste. Coca Cola recievied a negative reaction from the public and “New Coke” was considered a major marketing failure. Coca Cola didn’t account for the emotional relationship consumers had associated with the classic recipe.