Drive Retail - Programs Directions for Use | Page 11

New Mover Program

how our new mover program works :

EDGE AND NON-EDGE SOFTWARE USERS
01 STEP
Page Location
DRIVERETAIL . COM WEBSITE
GO TO THE DRIVERETAIL . COM WEBSITE HOME PAGE :
• Click " Products " tab at top navigation bar and under " DIRECT MAIL MARKETING " click on the category " Welcome to the Neighborhood " located at the bottom of the second column
• From the Product Page of the mailer you selected , click " PURCHASE A LIST " underneath " ONLINE POST OFFICE " options
Directions
UPLOAD OWN LIST
PURCHASE A LIST
CUSTOMIZE
Upload your own list of customers and send this direct mail design template ( no minimum print quantity )
Purchase a trageted list of customers and send this direct mail design template ( no minimum print quantity )
Customize this direct mailer by changing headlines , copy , and jewelry images ( 1000 pcs . minimum print quantity )
02 STEP
ONLINE POST OFFICE
ON THE ONLINE POST OFFICE PAGE :
• Enter your Edge ID or Program Key issued to you upon completion of your store registration
• Enter Direct Mailer Contact Details including your Call-to-Action ( Promotional Offer and Disclaimer )
• Select Postage Class and Confirm Mailing Date
• Click " I Agree " to be redirected to our geo-targeting tool
03 STEP
GEO-TARGETING TOOL
SELECT " GENERATE A TARGETED DIRECT MAIL LIST " TO GO TO GEO-TARGETING TOOL :
• Under " Geography " select option " Radius around an address " and enter your store address in search bar
• Click your store address that will appear as a validated address in the drop-down menu
• To the right of the address bar , move the " Radius ( miles )" bar to increase or decrease your search distance
• Below the map , keep the " Demography " at " Single Use " - don ' t change this setting
04 STEP
GEO-TARGETING TOOL
• Underneath " Demography ", click the drop-down arrow underneath " Database Type " and select " New Mover "
• Click the drop-down arrow underneath " Search Field " and be sure to select " Unique Addresses Only ". Keep the " Search Value " as " Yes " and click the + button .
• Click the drop-down arrow again underneath " Search Field " and select
• " Number of Days Old ", enter " 90 " in " Search Value ", then click the + button . Click " Next "
05 STEP
DATA QUALITY AND REVIEW OPTIONS
DATA QUALITY OPTIONS PAGE :
• Data Quality Options have been pre-selected , so do NOT change
• Be sure the " Remove Duplicates " and " By Address " are both checked
• Click " Next "
REVIEW OPTIONS PAGE :
• This page allows you to simply review all of your options selected
• Click " Next "
06 STEP
PAYMENT
Denotes Important Step
PAYMENT PAGE :
• Please note you are purchasing your List and Data Quality Service ONLY . A separate Order Confirmation email will be sent to you for Printing + Postage charges ( Total x Product Price ) associated with your job .
• Click " I Understand "
• Click a payment option ( PayPal , PayPal Credit , or Debit / Credit Card ) and enter your credit card information
• The Printing + Postage charges associated with your " New Mover " direct mail job will be emailed to you and your credit card on file will be charged
• Repeat this entire process every 90 days to reach New Movers in the
Neighborhoods near your store