O.Vine wine grape-infused
waters now available in 700ml
bottles in the UK
These consumers are seeking alcohol-like beverages instead,
or those beverages light on alcohol content, so as not to
forfeit enjoyment of what they love.
The Dry January campaign, which
originated in the UK in 2013 and was
aimed at urging the public to abstain
from alcohol throughout January, has
become a welcome yearly tradition and
has gained global momentum.
W
ine Water, Ltd’s award-winning portfolio of O Vine
branded wine grape-infused waters is now available
in full-sized 700ml bottles for the British beverage sector.
The new, larger bottles of the startup’s exclusive non-
alcoholic beverage will be launched in the UK and is set
to feature on the menus at high-end restaurants, hotels,
and bars to serve a growing British population of more
prudent drinkers.
“Only a generation ago, having a hangover
was almost a badge of honour,” noted
David Allen, O.Vine’s UK distributor,
referring to Britain’s drinking culture.
Food intelligence experts at Innova Market Insights
reported a growing global trend for moderating alcohol
consumption.
“Today, pubs are closing throughout the
UK, and more high-end bars are popping
up as Britons’ drinking habits change,”
he added.
A recent Innova poll (conducted in the US, the UK, France,
Germany, China, and Brazil) revealed that one in four
consumers have cut down on their alcohol consumption in
recent years in pursuit of healthier lifestyles.
Allen pointed to year-on-year growth in teetotalism, a
phenomenon that entailed complete abstinence from alcohol
use.
Source: http://www.fnbnews.com/Top-News/ovine-wine-grapeinfused-waters-now-available-in-700ml-bottles-in-uk-54362
Canopy growth unit ships its fi rst
Marij uana-Infused drink
C
anopy Growth wants you to get a marijuana
buzz by drinking, in lieu of or in addition to
smoking. The company announced Monday that its
Tweed brand has begun shipping its fi rst cannabis-
infused beverage product, Tweed Houndstooth &
Soda, throughout Canada.
of cannabidiol (CBD), a non-psychoative compound
that is purported to have medicinal properties.
The cannabis distillate is blended with soda water
and various ingredients Tweed did not name to make
what the company terms “a refreshing cannabis
experience.”
Those shipments left company facilities last week
and should start appearing in stores in the very near
future. Tweed cautioned, however, that “[p]roduct
availability on provincial eCommerce platforms
and brick-and-mortar retail locations will vary
depending on transportation timelines and provincial
distribution systems.”
The drink is offered in a 355-milliliter can. It contains 2
milligrams of delta-9 tetrahydrocannabinol (THC), the
psychoactive compound in cannabis that gets a user high. Each
Tweed Houndstooth & Soda also contains less than 1 milligram
Drink Asia
11
The appearance of drinks on the scene like Canopy
Growth/Tweed’s new offering is due to the “Cannabis
2.0” phase of recreational marijuana legalization in
Canada. In this fi nal step in full legalization, derivative
products such as beverages, candies, and baked
goods were made legal in the country. Although
this technically occurred in late 2019, because of a number of
factors products have only begun hitting store shelves recently.
Source: https://www.fool.com/investing/2020/03/16/canopy-
growth-unit-ships-its-fi rst-marijuana-infus.aspx
March-April 2020