have a very short shelf
life. What is the shelf
life of OMG sugarcane
juice?
OMG! Sugarcane Juice has
a shelf life of six months
from its manufacturing date
under ambient conditions.
The taste of juice remains
lip-smacking throughout
this time.
H
O
MG is the first
bottled sugarcane
juice brand. What
are the variants of
OMG available in the
market?
OMG! Oh My Ganna has a
sugarcane juice range and
a fruit juices range where
the base is sugarcane juice.
The sugarcane juice range
is available in three flavours
(Lemon, Ginger and Cumin)
and the fruit juices range
consists of Mango and
Guava. We will soon be
launching Orange, Apple
and Litchi.
M
ost packaged
sugarcane juices
available in the market
ow are you
increasing the
shelf life of juice?
Are you adding any
preservatives or
chemicals to increase
the shelf life?
With more than three
years of intense research
and development, we have
developed a patent-pending
process ‘Fresh Fusion’.
This process allows us to
offer a product with over
80 percent natural juice
content and to preserve the
juice for up to 12 months
without using any chemical
preservatives. This process
also allows us to maintain the
nutritional values and natural
taste of sugarcane juice.
Y
ou have also
applied for a
patent for the Fresh
Fusion process. Would
you like to tell us in
details about this
process?
As the process is proprietary
and the patent is yet
pending to be issued, we
cannot disclose too much
on the same.
W
hat are the
processes and
parameters that you
follow to ensure 100
percent natural taste
of OMG?
Our process is designed
to attain a longer shelf life
of sugarcane juice without
the loss of nutrients. The
processes also ensure that
the taste is similar to the
natural juice. Our products
are manufactured under
stringent hygienic conditions
and offer more wholesome,
highly nutritious, and juices
which do not contain any
refined sugar.
T
ell us about the
responses you
have received from the
industry experts and
the consumers about
this product.
Our products are available
in selected cities as of
now and we have received
extremely positive
responses here in India.
We have recently started
exports as well and the
product has been very well
Our products are suitable for all global
markets. As consumers have become
more and more health conscious,
there is a huge opportunity for healthy
beverages offered by OMG!
Drink Asia
39
July-August 2019
accepted in South Africa and
the Netherlands.
W
hat is the current
capacity of the
processing unit and
what are your future
plans for increasing the
capacity?
Our current capacity is 30
million bottles per annum
which is sufficient as per
our need for the next
couple of years. We will
be looking at another plant
somewhere in south India in
the coming years.
W
hich type of
packaging
material are you using
for OMG?
Our products are available
in glass bottles. Glass is
healthier, environment-
friendly, non-porous and
offers the best form of
preservation for beverages.
I
n your opinion, what
is the potential of
this indigenously-
developed product in
global markets?
Our products are suitable
for all global markets. As
consumers have become
more and more health
conscious, there is a huge
opportunity for healthy
beverages offered by
OMG! India is also one of
the largest producers of
sugarcane and we believe
we are very well positioned
to offer this great product
of India to the global
markets. OMG! juices are
now available in South
Africa, Netherlands and will
soon be available in USA
and Qatar.