Interview
OMG!
SUGARCANE JUICE NOW
BOTTLED WITH LONG SHELF LIFE
Nutricane Beverages Pvt Ltd, company is committed to creating natural beverages in
India with its processed sugarcane juice brand, OMG! (Oh My Ganna). Nutricane’s
bottled sugarcane juice comes with a non-refrigerated shelf life of six months and has no
chemical preservatives. Mr Dipin Kapur, Director, Nutricane Beverages, in a conversation
with Mandeep Kaur from Drink Asia magazine, throws more light on the processing and
packaging of sugarcane juice by keeping its natural taste, flavour, and nutrients intact.
W
e have seen sugarcane juice
selling on the roadside
carts. You have taken the
innovation to the next level.
Tell us the inception story of
Nutricane Beverages Pvt. Ltd.
Our story is simple - on a road trip some
years ago we stopped for this yummy
treat by the street side, even the less
than ideal conditions of hygiene and
cleanliness did not quite deter us. That
was our Eureka moment as we wondered
why this sweet goodness had never been
hygienically extracted and packaged to
last longer, before. Apart from its natural
sweet taste, Ganne ka Ras, as it’s widely
known, has immense health benefits and
this motivated us even more. During our
journey of product development and
tasting we found that sugarcane juice not
only complements but greatly elevates
both taste and nutritional benefits when
combined with other fruit juices. At this
moment when the market is flooding
with highly processed products with
added refined sugar that are detrimental
to health. This delicious fusion will
completely reinvent how we drink juice,
just as it is, as it was always meant to be.
We now offer more than taste to reach
out and recharge by eliminating sugar to
give you the sweet goodness of sugarcane
and fruit.
Mr Dipin Kumar
(Nutricane Beverages)
Drink Asia
38
July-August 2019