Drink Asia July August 2019 | Page 38

Interview OMG! SUGARCANE JUICE NOW BOTTLED WITH LONG SHELF LIFE Nutricane Beverages Pvt Ltd, company is committed to creating natural beverages in India with its processed sugarcane juice brand, OMG! (Oh My Ganna). Nutricane’s bottled sugarcane juice comes with a non-refrigerated shelf life of six months and has no chemical preservatives. Mr Dipin Kapur, Director, Nutricane Beverages, in a conversation with Mandeep Kaur from Drink Asia magazine, throws more light on the processing and packaging of sugarcane juice by keeping its natural taste, flavour, and nutrients intact. W e have seen sugarcane juice selling on the roadside carts. You have taken the innovation to the next level. Tell us the inception story of Nutricane Beverages Pvt. Ltd. Our story is simple - on a road trip some years ago we stopped for this yummy treat by the street side, even the less than ideal conditions of hygiene and cleanliness did not quite deter us. That was our Eureka moment as we wondered why this sweet goodness had never been hygienically extracted and packaged to last longer, before. Apart from its natural sweet taste, Ganne ka Ras, as it’s widely known, has immense health benefits and this motivated us even more. During our journey of product development and tasting we found that sugarcane juice not only complements but greatly elevates both taste and nutritional benefits when combined with other fruit juices. At this moment when the market is flooding with highly processed products with added refined sugar that are detrimental to health. This delicious fusion will completely reinvent how we drink juice, just as it is, as it was always meant to be. We now offer more than taste to reach out and recharge by eliminating sugar to give you the sweet goodness of sugarcane and fruit. Mr Dipin Kumar (Nutricane Beverages) Drink Asia 38 July-August 2019