Raising a Toast
83 percent interested consumer
consumers
rs an
a and
d
34 percent current consume
ers
rs. Thee
consumers.
winners in this catego
gory
ry a are
re almon
nd,
category
almond,
soy and coconu
nutt with
nu
w i th
wi
t h peanut, flaxs
xsee
eed
d
coconut
flaxseed
and oats as the pr
prem
emiium options.
s.
premium
The marijuana l e g a lis ation in
certain countries has incr
crea
cr
ease
sed
d th
thee
increased
opportunities for cannabis-infused
beverages due to its medicinal effects.
Cold brew and canned alcohol are also
als
lsso
revolutionising th
he alcohol industry as s
the
the fo
form
r er
rm
e r g gives
ivv es
e s a l less
e s bitter taste and
es
former
more c coffee-like
of f f fe e e-
e - lil kee aci
c
ci
i
d
ic flavour, whereas
acidic
the latt
tt
t
er
g
e
ener
en
n
e
er
all
al
l
l
y
inc
ncludes
nc
latter generally includes pre-mixed
cocktail
l s fo
or co
o nv
nven
e ie
ien n c e.
cocktails
for
convenience.
The continuouss check
c he
h e ckk o
u ga
gar
on n the su
sugar
quantity in foods emphasises
es s t the
h e
he
increasing trend to reduce sug
g ar r w
ith
it
sugar
with
the change in taste. The com
ompa
om
paa n i es
companies
are also trying to introduce completely y
new prod
od
d ucts
u c ts s as
uc
a s the
th
he consumers expectt
products
similar te
text
xtur
xt
t ure
u r and
ur
d ta
tast
stt e with commonly
texture
taste
known and
a n d available
an
avai
av
ailaa bl
blee products. This
helps th
h e ma
anu
nuf f fa a c ct t urer
u r e s to play wi
ur
ith
the
manufacturers
with
formulatio
io
o ns a and
n d d
nd
ev v e l o p new product
ts
formulations
develop
products
with healthy recip
ip
p es
e . These in
n cl
clud
u e
recipes.
include
acerola fruit, rich in antioxidants
antioxiida
dant
nts an
and
vitamins A & C, and a monk fruit which
c
is a natural sweetener and is 300 times
sweeter than sugar.
Nootro
ropic beverages
be e vee ra
rages are functional
Nootropic
bevera
a
ge
e
s
w
wh
ich
ic
h
i improve
prove brain health
pr
beverages which im
and performance
pee rformance by y incorporating
ingredient
ts lilike
ke ginseng
g, kava kava and
ingredients
ginseng,
grapeseed extractt wh
w
ich
ic
h contain or in
which
vivo produce compounds like choline,
taurine and theanine.
Pr
Prob
o iotics and prebiotics are currently,
Probiotics
the highly trending functional beverages
widely consumed by people of all
age groups due to their gut health
improving ability. Processed foods
are paving way for natural processes
like fermentation which also helps i in
n
manufacturing clean label products.
The Surge of Products
in the Market
Herbs are
typically
brewed at
99°C for 5
minutes,
whereas green
tea is brewed
at 80°C for 2
minutes
Drinking vinegar is trending as
companies reduce the mouth feel
Drink Asia
26
July-Aug
July-August
ug st 2 2019
ugu
01 9
of f pure
o
p u urr e vinegar
v nee ga
vi
g a r an
and
d introd
d u ce e a fee
f feel
e el
introduce
o f tangy
t a ngy f fruit.
r it. Pr
ru
P
obiotics
css may
ay be
of
Probiotics
inn co
inc
c o rp
r oratt ed
e in these
thesse drinks in
i n order
orrde
der to
incorporated
im
impr
m prrov ve im
mmu
munee h
ealth an
n d di
dige
gestion
improve
immune
health
and
digestion
b i imparting
m p ar
mp
a ti
tinng a goo
o d taste. O
ne compa
pany
ny
by
good
One
company
ha s introduced
inn t r od
oduced a c coconut
oconut p
robiotics to
has
probiotics
fulf
fu
l f i il l the
lf
th
h e con
n su
sume
mer dema
m nd of this
fulfil
consumer
demand
ca a te
t e go
teg
g o ry y . As
A the
he consu
sumers try to cut
category.
consumers
t ei
th
eir sug
s sugar
su
u g a r consumpt
c consumption,
o
ption, sparkling
their
w atee r wi
w
i th
h r refreshing
e f reshing fla
avours replaces
water
with
flavours
th so
o da a. C
e r tain flav
vo urs
rs i introduced
ntro
nt
r duced
the
soda.
Certain
flavours
c o m p
paa niee s include:
incll udee : coconut;
co
o conut;
by y companies
gra apef
a p eff ru
r it
i ; pea
p
e a c h; t tangerine;
angg erinee ; and
grapefruit;
peach;
m an n g o which
ma
wh
whic
h i h h
i t the na
a t ural c chord.
hord.
mango
hit
natural
S imi
Si
mila
l rly y,
la
y, fun
n ct
ctio
iona
n l wa
aters i introduced
ntroduced
nt
Similarly,
functional
waters
an n ufa a c turee r in
includ
u e: coc
c on
o ut
by y a m
manufacturer
include:
coconut
r; m
a p lee w
a t
ater;
and
an
d Av
Avitae, the
water;
maple
water;
form
m e r two
t wo
o include
incc lud
de plant
n t water
nt
w atte r a and
n the
nd
former
laatt t e r inc
ncluu d e ess caffeinee and
nc
nd t traditional
raditi
tion
o al
latter
includes
w a r.. F
laa xm
mil lk, a plant-b
bas sed
e product,
pro
od uct
ct,
water.
Flaxmilk,
plant-based