TRENDS
IN BEVERAGE
FORMULATION
By : ANKITA KATARIA - PhD. Scholar, Food Technology, Punjab Agricultural University,
Ludhiana; MSc. Food Technology, CSIR-Central Food Technological Research Institute,
Mysore; B.Tech. Dairy Technology, National Dairy Research Institute, Karnal
T
he beverage industry is
witnessing game changers
that have turned around the
market by providing myriad options of
looking at old products. The companies
are working towards making the
world healthier and less artificial. This
dynamically innovative and developing
category is seeing a surge of new
product developments with emerging
claims, overlapping categories and novel
sub-categories such as: kefir; matcha;
kombucha; agava; etc. Convenience
is another driver for the unique
formulation and packaging trends
as consumers prefer on-the-go and
ready-to-drink beverages. The trending
market includes functional beverages
with ingredients like activated charcoal,
aloe vera and turmeric. Bold and bright
hues provided by ingredients like beet,
matcha, blue algae and butterfly pea
flower tea which also provide health
benefits are preferred.
Trending Ingredients
Protein drinks are on the rise as
consumers work on healthy eating
routines. Moreover, animal protein is
giving way to plant protein such as:
hemp; pea; and quinoa; which are
being incorporated into drinks along
with unique flavours and healthy
sustainable ingredients. Plant-derived
coffee creamers are on the rise with
Drink Asia
25
July-Augu
July-August
gu
u st
s 20
201
2019
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