have a favourable impact
on brand marketing as they
provide an extended ability
to cover a range of bottle
shapes with 360° graphics.
Before going deeper into
the details let’s have an idea
about these labels:
Stretch Sleeve Labels:
Stretch sleeve is a labelling
technique that covers the
product by conforming to
the container’s shape. They
do this by putting a sleeve
over the product and over
that you can put the graphics
and text of your ad. In the
past, this type of labelling
technique was used to label
large size containers, but
the recent developments
in this domain have pushed
the boundaries. Now, these
stretch sleeve labels can be
used regardless of the size
and shape of the product.
This type of labelling has
wide applications in food
and beverage industry such
as: soft drinks; cans of soup;
oil; juices; energy drinks; and
almost on everything you
can think of.
Shrink Sleeve Labels:
Shrink Sleeves provide
a flexible decoration
technique and they are
used for slightly highly
Drink Asia
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shaped containers made up
of plastics, glass or metal.
The shrink sleeve labels
permit a 360° decoration
from head to toe and are
shrunken to conform to the
contours of the product.
This type of label provides
a perfect safeguard against
product tampering because
the product having this
kind of labels cannot be
opened without first tearing
the label. Shrink Sleeves
are better in quality when
compared with the stretch
sleeves but both are usually
used for different product
lines.
Both of the shrink and
stretch sleeve labels are
commonly known as sleeve
labels. The sleeve label’s
Shrink Sleeves provide a fl exible
decoration technique and they are
used for slightly highly shaped
containers made up of plastics,
glass or metal
March-April 2019