Drink Wrap
SHRINK AND STRETCH LABELS
TRENDING IN BEVERAGE INDUSTRY
By : MANDEEP KAUR
Associate Editor, Food Marketing
and Technology Magazine
T
he beverage industry
is booming. So is the
packaging and the
labelling industry. Packaging
has a significant role in
visual appearance/appeal
of the product. It is not
only helping to maintain
the shelf life of the product
but it also helps to attract
the consumer to choose
the product. This is the
reason why the packaging
material manufacturers are
stretching their capabilities
to innovate products that
can stand out on store
shelves while providing
value-added solutions
to the customers. They
are innovating to provide
beverage-makers with a
dramatic visual appeal that
can feature eye-catching
colours, speciality inks and
soft-touch finishes. These
types of features help
manufacturers to easily
connect with consumers.
Studies reveal that when
a consumer goes into the
store to buy a specific brand
of any product, he gets
attracted by the overall
appearance and colour
theme of the product. This
implies that the consumer
is vulnerable to an eye-
catching product with a
uniquely shaped bottle or
brightly coloured label.
While scanning the shelf
of displayed products, it is
difficult for the consumer
to ignore an efficaciously
differentiated product with
enhanced shelf presence
regardless of the brand it
belongs to.
Packaging and labelling are
playing a significant role
in the identification of
the products. Packaging
helps to enhance the
appearance of the label for
promoting the product and
labelling provides detailed
Drink Asia
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information about the
product to the customer.
Labelling also helps the
viewer to differentiate the
product from the rest on
the shelves of the market.
This is a very important
aspect if you are a product
developer and you want to
boost your product’s shelf
appeal, as well as you want
to differentiate your product
from others.
The beverage-makers want
to have their product stand
out on the shelf. In order to
achieve this goal, the shape
of packaging, material and
label solution all have to
interact with each other to
generate the desired look
and feel that the brand wants
to portray. Demands like
these excelling innovation
to the product’s packaging
and labelling.
Stretch and shrink sleeves
labels have grown over the
previous decade and have
captured considerable area
of the global labels markets.
The main reason behind the
increase in demand is largely
driven by its advantages
in terms of marketing and
brand identity, as well as
its visual on-shelf appeal to
consumers. These labels
Stretch and shrink sleeves labels
have grown over the previous
decade and have captured
considerable area of the global
labels markets
March-April 2019