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Topshop
How do Topshop communicate to their target audience?
Topshop is a British multinational fashion retailer of clothing, shoes, make-up and accessories. It has around 500 shops worldwide – of which some 300 are in the UK – plus online operations in a number of its markets.
Topshops strategic use of using digital platforms to communicate with their customers via the use of Facebook and an online website is primarily a fantastic technique due to how cost effective it is. Topshops target audience is an age range between 15-35 year old women.
Topshop have remained aware of the market and new innovations which have occurred, such as the internet, mobile phones and social media. Their website is contempary as it reflects the influence of blogging in the fashion industry today.
Adding to this there is a section on the website where the intended consumer can upload real pictures of themselves wearing Topshop clothing: similarly to what would be done by a blogger- this interaction with the customer and brand is effective as it adds to Topshops reputation of being on the ball with modern marketing.