Video with Purpose
We’ve all stumbled on those videos where someone is
rambling about their products with no clear call to action. It’s
painful, isn’t it?
Don’t be one of those rambling YouTube rookies. Instead,
think about the purpose of your videos before you ever make
them.
What are your goals for this video? What do you really want to
accomplish?
For most of us, the purpose will be to grab new readers for our
websites. The video is supposed to be a little sample of the
great information your website offers. You want to whet their
appetite and guide them to move to the website and buy your
products or subscribe to your updates.
Ask For What You Want
There’s no need to make it a guessing game for the people
who view your YouTube video. Tell theme exactly what you
want. You need a CLEAR call to action in every video.
You can do this is a few ways. The easiest method is to
mention the link to your website listed in the video description.
Ask your viewers to click it and check it out.
Go a step further and mention the awesome benefits they will
enjoy by opting in to your list.
When someone visits your website from YouTube, you are