Part 2 - Unwrapping the Anatomy of YouTube
There are two basic parts of YouTube: channels and pages. If
you want to be successful, you have to know the difference.
YouTube works as a secondary website and the channel is
your homepage. Each video you make is a secondary
webpage.
By adding more videos, you strengthen your channel. You
want your channel to be as strong as possible so that your site
will rank higher.
So how can you beef up your YouTube channel? Here are a
few principles to guide you.
Keep It Relevant
If you want your YouTube channel to have authority in your
niche, make sure your videos are relevant. For instance, if your
website focuses on dog training, don’t post random videos
about gardening. If you are working on multiple niches, create
a separate channel for each one.
Mixing up a ton of unrelated videos on one channel is a recipe
for YouTube disaster. No one is going to know what your
channel is about, what purpose it has, or why they should care
what you have to say through your videos.
You’ve got to be relevant to build authority. You’ve got to build
authority to rank high on Google. So rule #1 is to keep every
video relevant.