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very comfortable speaking in front of a camera, skip the personal headshot and use an animated talking head instead. This is a great opportunity to develop a character specifically for your brand. People will be more likely to watch a cartoon guy talk for 3 minutes than an ordinary human drone on for the same amount of time. Think about Geico. They are famous for the little green gecko that shares information about their brand. Everyone knows Geico by the gecko. When you see him, you think of Geico. You can establish this same kind of presence using an animated talking character of your own. Screen Capture Videos Another option is to record your computer screen to illustrate your point. This is extremely effective for doing software