Part 4 - Master the Art of Making Videos
By now, you are probably itching to make a video and publish
it on YouTube. But before you get started, take a minute and
keep reading. We’re about to get into the “meat” of YouTube
marketing.
In order to have successful videos, you must follow some
simple rules. Here is what you should know.
Timing Is Everything
No one wants to listen to you talk about dog food for 20
minutes. Seriously, don’t do it. Even if you are sure you are
marketing the BEST organic dog food in the world, don’t talk
about it for 20 minutes.
People have short attention spans and you’re competing for
their attention. They have ads flashing around your video and
other relevant videos are listed on the right side. If you don’t
capture their attention and keep it, they will click away before
you ever get a chance to point out that link that is so
important.
If possible, keep your videos to around 3 minutes long. If
you’re doing an in depth tutorial, it might go a little longer, but
you should strive to stay around the 3 minute mark if possible.
When you do have the occasional video that exceeds 3
minutes, make sure you are giving your call to action at 3
minute intervals, in case the viewer loses interest before you
get to the end.