2.2
BASIC ELEMENTS
VERBAL OVERVIEW
SPECIALIST
TREATMENT
TO SET YOU
ON THE PATH
TO RECOVERY
OUR STAFF IS TRAINED ACCORDING TO UNICEF GUIDELINES
AND OUR CLINIC HAS AN EXCELLENT ‘BABY FRIENDLY’ RATING.
MEDICLINIC BRAND GUIDELINES | BASIC ELEMENTS
VERBAL IDENTITY
To complement and reinforce the unique
visual identity of Mediclinic we have a unique
verbal identity. The key points that define this
verbal identity are:
• Our name, Mediclinic, should always be written
as one word in sentence case (with a capital M).
The exception to this is our logo and whenever
the name appears in a heading in which case it
appears as all caps. A hyphen should not be
used between the two parts of the name:
Medi and clinic.
• We have a distinctive headline style which
allows us to deliver specific and clinical
information in a reassuring way.
• Our communications feature Proof Points.
These impressive statistics and facts provide
further evidence to our audiences of
Mediclinic’s achievements in the pursuit
of ‘The Science of Care’.
Guidance on the Mediclinic tone of voice
appears in section 8 of these guidelines.
CONTENTS