3.0
LOGO
3.1
OVERVIEW
3.21
ARABIC LOGO
3.2
OVERVIEW EXAMPLES
3.22
ARABIC LOGO – CLEAR SPACE AREA AND MINIMUM SIZE
3.3
ELEMENTS
3.23
ARABIC LOGO – DUAL-LANGUAGE APPLICATION
3.4
CLEAR SPACE AREA AND MINIMUM SIZE
3.24
ARABIC LOGO – EXCEPTIONS
3.6
PREFERRED PLACEMENT
3.25
STRAPLINE
3.7
COLOUR
3.26
USE OF STRAPLINE
3.9
SIZES FOR PRINT
3.27
STRAPLINE POSITION ON LITERATURE WITH NO BACK COVER
3.10
SIZES FOR ON-SCREEN USAGE
3.28
AFRIKAANS STRAPLINE
3.11
BRAND ARCHITECTURE – LOGO FAMILY
3.29
SUB-BRAND LOGOS – MEDICLINIC BABY
3.12
BRAND ARCHITECTURE – HOSPITALS AND CLINICS
3.30
SUB-BRAND LOGOS – MEDICLINIC SENIOR
3.13
BRAND ARCHITECTURE – SUB-BRAND
3.31
SUB-BRAND LOGOS – MEDICLINIC PRIVÉ
3.14
BRAND ARCHITECTURE – INDEPENDENT CENTRE OF COMPETENCY
3.32
SUB-BRAND LOGOS – MEDICLINIC PROFESSIONAL
3.15
BRAND ARCHITECTURE – PROPRIETARY CENTRE
3.33
LOGO DON’TS
3.17
BRAND ARCHITECTURE – SPONSORSHIP
3.18
EXCEPTIONS – HOSPITAL NAMES
3.19
EXCEPTIONS – SYMBOL WITHOUT LOGOTYPE
3.20
EXCEPTIONS – WIDE FORMATS AND COLOUR
MEDICLINIC BRAND GUIDELINES | BASIC ELEMENTS
CONTENTS