Doctor's Orders dddddd | Page 7

COMMUNICATING
THE SCIENCE
OF CARE
BASIC ELEMENTS
2.1

VISUAL OVERVIEW

2.2

VERBAL OVERVIEW

3.0

LOGO

4.0

COLOUR

5.0

TYPOGRAPHY

6.0

IMAGERY

7.0

ILLUSTRATION

8.0

SUPPORTING GRAPHIC ELEMENTS

9.0

TONE OF VOICE

MEDICLINIC BRAND GUIDELINES

CONTENTS