Doctor's Orders dddddd

1.1 Medi-Clinic International OUR BRAND Updated Brand Driver Platform™ STRATEGY: THE SCIENCE OF CARE The Science of Care The places best modern healthcare places at its heart. And so, The best modern healthcare science at itsscience heart. at Medi-Clinic International, we are driven by a single question: how And so, at Mediclinic International, we ofare driven single can the application science improveby the a lives of our patients? question: how can the application ofrequirements scienceareimprove lives definitive. This is why our exacting andthe our methods It’s why we insist on practical proof at all times. And so it’s why our of our patients? teams of healthcare professionals lead our patients through a controlled and customised treatment process, orchestrated to deliver the best outcome.and They strive, all times, to deliver our This is why our requirements arepossible exacting our atmethods hallmark, rigorous, specialist-dominated approach with a respectful definitive. It’s why we insistandon practical human manner. proof at all times. And so it’s why our teams As ofa healthcare lead result, our patientsprofessionals place their complete trust in us and reward us with their generation-spanning patronage. This, in turn, our patients through a controlled and customised treatment inspires us to strive further in our quest to become the process, orchestrated to deliver the bestforpossible outcome. international standard private healthcare against which all others are measured. They strive, at all times, to deliver our hallmark, rigorous, specialist-dominated approach with a respectful and Practical Exacting Deliberate human manner. As a result, our patients place their complete trust in us and reward us with their generation-spanning patronage. This, in turn, inspires us to strive further in our quest to become the international standard for private healthcare against which all others are measured. Page 7 9 April 2010 PRACTICAL Orchestrated Human Seeking the hands-on potential of ideas EXACTING Medi-Clinic: Revised BDP © 2010 Landor Associates Making clear and precise statements DELIBERATE Careful and considered in the application of knowledge ORCHESTRATED Bringing together diverse skills in controlled harmony HUMAN Working with heart and to the strengths of each and every one of our people MEDICLINIC BRAND GUIDELINES | OUR BRAND CONTENTS

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