Doctor's Orders dddddd | Page 61

5.0
TYPOGRAPHY
5.1

OVERVIEW

5.2

OVERVIEW EXAMPLES

5.3

TYPEFACE OVERVIEW

5.4

CORPORATE TYPEFACE

5.5

SYSTEM FONT

5.6

HEADLINES

5.7

HEADLINES – SIZE

5.8

HEADLINES – LEADING

5.9

HEADLINES – DON’TS

5.10 THE SCIENCE OF CARE PROOF POINTS
5.11

BODY COPY

5.12 SUMMARY
5.13 ARABIC

MEDICLINIC BRAND GUIDELINES | BASIC ELEMENTS

CONTENTS