Doctor's Orders dddddd | Page 58

4.14 COLOUR SPECIFICATIONS FOR PRINT Please refer to the specifications listed on this page when reproducing any of our colours for printed communications. Where Pantone® colours are not used, use the correct CMYK breakdown. PANTONE® CMYK BLACK ONLY MEDICLINIC BLUE Pantone®640 C100 M10 Y5 K0 N/A MEDICLINIC GREY 1 Black only breakdowns are used for the Mediclinic Greys in these instances only: Pantone®404* C21 M29 Y35 K58 K85 (Body copy) C16 M22 Y26 K43 K70 – Body copy (K85), subheadings (K85 or K70) and other small text. MEDICLINIC GREY 2 – For small use of our logo, where Pantone® Mediclinic Grey is not available (K85 for logo colour version 1 and K45 for logo colour version 2) MEDICLINIC GREY 3 Pantone®404 80% tint* Pantone®404 60% tint* C10 M14 Y18 K29 K60 – For monotone applications (e.g a black and white advertisement). MEDICLINIC GREY 4 Pantone®404 40% tint* C7 M9 Y11 K18 K45 *HEADLINES – IMPORTANT TECHNICAL NOTE For headlines that sit on a photographic image, always use the CMYK breakdowns. Using tints of the Pantone® colour ‘multiplied’ over a photographic image may not print as desired. C4 M5 Y7 K11 MEDICLINIC DARK BLUE Pantone®2955 C100 M60 Y10 K38 N/A Pantone®137 C0 M41 Y100 K0 N/A MEDICLINIC ORANGE For on-screen colour values please refer to page 4.15. For RAL colour values please refer to our signage guidelines. Pantone®404 25% tint* K35 COLOUR VALUES FOR ON-SCREEN COLOUR VALUES FOR SIGNAGE MEDICLINIC GREY 5 The colours shown throughout these guidelines have not been evaluated by Pantone, Inc for accuracy and may not match the PANTONE® Colour Standards. Consult current PANTONE® Publications for accurate colour. PANTONE® is the property of Pantone, Inc. The PANTONE MATCHING SYSTEM® is a worldwide printing, publishing and packaging colour language for the selection, marketing and control of colour. MEDICLINIC BRAND GUIDELINES | BASIC ELEMENTS | COLOUR CONTENTS